Nº 6 - November 2009RESERVA
o Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
o When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
o Does Advertising Spending Influence Media Coverage of the Advertiser?Consumer-Based Brand Equity and Firm Risk
