Marzo 2010 o Sheth Foundation/Journal of Marketing Award
o Harold H. Maynard Award
o Marketing Science Institute/H. Paul Root Award
o Megamarketing: The Creation of Markets as a Social Process
o An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors.
o Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
o Customer Reactions to Service Separation
o Harold H. Maynard Award
o Marketing Science Institute/H. Paul Root Award
o Megamarketing: The Creation of Markets as a Social Process
o An Empirical Examination of the "Rule of Three": Strategy Implications for Top Management, Marketers, and Investors.
o Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
o Customer Reactions to Service Separation
